Justice League of America >> View Thread

Author
Knight


Member Since: Sat May 17, 2008
Posts: 9,750



According to CBR, in order for the movie to break even is $600 million when everything is factored in. Production budget ($250 million, plus $25 million in reshoots, then there's the millions spent on promotion costs).

And considering the movie already has mixed reviews and a 43% (currently) rating on Rotten Tomatos, this movie isn't going to be the success the CW wish it to be.

Good. \:\)

https://www.cbr.com/justice-league-budget-earn-break-even/





It's interesting that a hero/villain performs one amazing feat, or use a power they haven't used for 20+ years, and that automatically propels them to a high status despite scans and evidence to the contrary. I don't know what is worse, selective feat picking that has only been done once or twice 20, or more, years ago or ignoring evidence from scans or the lack thereof. We need to stop putting our favorite heroes/villains on pedestals and start putting them where they really belong. But it's evident that people never will because they would rather accuse others of cherry picking feats, when they don't, and being 'morally superior' when they aren't. I guess being honest and as fair as possible only opens one up to being the target of childish accusations and fault finding by those who insist on acting petty and childish. What happened to a good debate between two civil, mature, adults?
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bd2999


Member Since: Sat May 17, 2008
Posts: 15,940



    Quote:

    According to CBR, in order for the movie to break even is $600 million when everything is factored in. Production budget ($250 million, plus $25 million in reshoots, then there's the millions spent on promotion costs).



    Quote:
    And considering the movie already has mixed reviews and a 43% (currently) rating on Rotten Tomatos, this movie isn't going to be the success the CW wish it to be.



    Quote:
    Good. \:\)



    Quote:
    https://www.cbr.com/justice-league-budget-earn-break-even/


An odd reaction, but the movie does have a monstrous budget. I think I have seen estimates of $300 million all told. So, break even would be $600 million for the budget, ignoring advertising costs that would make it higher.

It is not going to flop by any stretch but I think you are right that it may not be the success they wanted. To be fair, the only film they have that performed up to and probably exceeded box office expectations for them was Wonder Woman.

By far their best film too.

Having watched the movie, I will say, that the RT score seems a bit harsh. I did not like it too much but it is not horrible.




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zvelf


Member Since: Sat May 17, 2008
Posts: 9,722



    Quote:

    According to CBR, in order for the movie to break even is $600 million when everything is factored in. Production budget ($250 million, plus $25 million in reshoots, then there's the millions spent on promotion costs).


CBR is way underestimating marketing costs. These days the biggest blockbusters easily spend $100 million or more in promoting the movie. So Justice League will at a minimum have to make $700 million to break even ($250m budget + $100m marketing = $350m x 2 since theaters get roughly half the share).




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zvelf


Member Since: Sat May 17, 2008
Posts: 9,722


http://www.boxofficemojo.com/news/?id=4346&p=.htm

That makes Justice League look like it'll have a total domestic gross around the $220 million ball park. In comparison, Thor: Ragnarok should make it to at least $300 million domestically. Justice League is doing well in foreign sales though and might make it to $600 million world-wide. By my estimation, that means Warner Bros. will lose $100 million before considering ancillary sales of merchandise, cable revenue, and discs.




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bd2999


Member Since: Sat May 17, 2008
Posts: 15,940


Yeah, it is not a good look. The budget is estimated to be what? Around $300 million. Add in advertising and that is a stiff climb for a movie to have without big openings. Given the standard drop off with comic book movies.

Not a good opening at all. I am a bit surprised. Not because the movie was good, but because DC made a solid film with the WW movie that did pretty well. Then they turn around and give back more of the same that has led to disappointment.

Not saying WW was the greatest movie ever or anything, but it is by far the best thing DC has put out recently (ignoring the Nolan movies that are not DCEU). Just very surprising.




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bd2999


Member Since: Sat May 17, 2008
Posts: 15,940


Which seems right, given that I remember the Avengers needing to make something near a billion dollars, maybe a few hundred million lower, to cover costs and then turn into profit.

Big movies are high risk games when they do not work out.




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zvelf


Member Since: Sat May 17, 2008
Posts: 9,722



    Quote:
    Which seems right, given that I remember the Avengers needing to make something near a billion dollars, maybe a few hundred million lower, to cover costs and then turn into profit.



    Quote:
    Big movies are high risk games when they do not work out.


And here we have the NYT's stating that total cost for the movie including marketing was at least $400 million:

https://www.nytimes.com/2017/11/19/movies/justice-league-wonder-box-office.html

That now means, the movie will need to make $800 million to break even. It looks like it's going to be closer to $600 million.



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zvelf


Member Since: Sat May 17, 2008
Posts: 9,722



    Quote:
    Not a good opening at all. I am a bit surprised. Not because the movie was good, but because DC made a solid film with the WW movie that did pretty well. Then they turn around and give back more of the same that has led to disappointment.


I'm a little surprised by how little the movie made compared to expectations, but I'm not surprised by the quality of the film. Zack Snyder is just a terrible director. He's a strong visual stylist but is a horrible story teller.



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bd2999


Member Since: Sat May 17, 2008
Posts: 15,940


I am surprised by both really. The box office was the most surprising.

I am also continually surprised by DC's focus on Snyder in these movies. The same result keeps happening. And the break out was a different direction. Seems like that would send a signal.

Maybe it would not have made much of a difference but it is just surprising to go back to the well over and over when the well was not that good to start with.




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skrayper


Member Since: Mon Jul 24, 2017
Posts: 77


It's clear he doesn't know how to do a truly amazing superhero movie. The best DC movie is when they got 100% away from his method.

Marvel is cranking out amazing movies still.

This was Phase 3:
Captain America: Civil War
** Reviews: 91% Critic - 89% Fan
** Box Office: $408M Domestic - $1153M Total
** Opening Weekend: $179,139,142
Doctor Strange
** 89% / 86%
** $232M / $677M
** $85,058,311
Guardians of the Galaxy Vol. 2
** 82% / 88%
** $389M / $863M
** $146,510,104
Spider-Man: Homecoming
** 92% / 88%
** $334M / $880M
** $117,027,503
Thor: Ragnarok
** (Currently) 92% / 88%
** (Currently) $247M / $739M
** $122,744,989


By contrast (Zack DC films):
Man of Steel (Directed)
** 55% / 75%
** $291M / $668M
** $116,619,362
Batman v Superman (Directed)
** 27% / 63%
** $440 M / $873M
** $166,007,347
Suicide Squad (Produced)
** 26% / 61%
** $325M / $745M
** $133,682,248
Justice League (Directed)
** (Currently) 40% / 84%
** (Currently) $93M / $278M
** $93,842,239

The problem was that DC felt like their fans would just keep going to movies, regardless of how well liked or disliked the movie was. JL is the push to demand better quality, ala Marvel's cinema slate.


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Sethno


Location: in front of computer or tablet
Member Since: Fri Mar 09, 2012
Posts: 3,352



The CW is an American TV network, owned jointly by a company called CBS and by Warner Brothers. That's why "C" and "W".

The CW may be advertising Justice League and pushing it big, but that's only because one of the owners of the network also owns the film and characters.

CBS isn't going to get any income from the film, and neither is the CW television network.

Warner Brothers is.



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zvelf


Member Since: Sat May 17, 2008
Posts: 9,722


Justice League is heading toward a $235 million domestic gross and world-wide total of $655 million. That wouldn't be bad for a lower budgeted movie, but Justice League is one of the most expensive movies ever made and it'll need to make about $800 million to break even. It'll have made the least amount of money of any DCEU film so far by a significant margin. Up until now, Man of Steel was the low man on the totem poll, but it made $291 million domestically and $668 million world-wide. Given that Justice League is the tent pole movie in the franchise so far, DC is definitely going in the wrong direction.

In comparison, a Thor movie will far surpass the Justice League movie financially. Thor: Ragnarok now looks like it'll earn about $305 million domestically and about $845 million world-wide. The other MCU movies this year, Guardians of the Galaxy Vol. 2 and Spider-Man: Homecoming made $863 million and $880 million world-wide, respectively. DC's one unabashed success, Wonder Woman, made more money than any of the MCU movies domestically this year but its world-wide gross of $822 million will be less than all three MCU movies this year.

If I were Warner Bros., I'd be sure to sever any relationship with Zach Snyder going forward. I'd be patient and not rush into another Justice League movie. Given that Wonder Woman 2 is already underway, WB can no longer wait a few years and relaunch the DCEU. The quickest way to fix things and make everyone forget about the bad movies is to make a really good, critically acclaimed non-Wonder Woman film set in the DCEU that's tonally completely different from everything that's come before. Dark and gritty works for Batman, but only Batman. Perhaps do some kind of reality warping retcon movie ala the 2009 Star Trek that revamps the DCEU in some way and replace Ben Affleck as Batman. He's a terrible Batman. And replace Jesse Eisenberg as Lex Luthor. He was great in Zombieland and Adventureland, but he's a terrible Lex Luthor.



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