All true and at a cost of $4 it will be even harder to get many back or attract new ones.
One of the other things all the companies have long since forgotten was how great it was for fans to follow multiple titles. Following enough titles to become immersed in the Marvel or D.C. universe it felt like being part of the community. You would think in the internet era that should be a real strength but I don't feel that is the case.
Didn't help that they kind of of chased their customers away hinting at them all being racists and asking for that 4bucks to hear that.
The stories have actually been pretty poor as well...interest needs a boost and with the movies it should have been easy.