We really don't know much (If anything.) about him, do we? Obadiah Stane we DID get an origin for, and we did understand what made him tick. I personally think that he was better than Hammer (And ruined Tony's life more.) because when you really think about it, Hammer was just kind of there and more of a plot device (The whole bankrolling villains thing.). I remember his daughter Justine (Doesn't he have another daughter?) getting an origin story in The Thunderbolts. I forgot, who was the mother again? Actually, when was the last time that we saw Justine? Has she been seen since Secret Wars? Thanks.
He does sound like he plans to re-write an old MCU Corporation leader with depth and background and espionage and secret hidden societies....maybe someone like Roxxon or AIM?
Could be good...the better the villain the better the hero.