I have the impression that Snake-Eyes was supposed to be the coolest of the GI Joes. Ninja plus never talks. Doesn't always follow the rules or the plan. Dresses in black and carries swords along with his guns. He just seems to tick every coolness box. What did you think of him?
I didn't read the comic much in the 80s. I watched the cartoon more, and to be honest beyond the first two miniseries I don't remember him appearing much. He got a rival in Storm Shadow whom I think had a cooler name and costume. The Joes I remember more were Shipwreck and Sgt. Slaughter, the guys with personalities.