...those features and articles are supposed to promote and hype the movie. That thing from Empire? A puff piece to get people to buy the magazine and for those same people to buy tickets for the movie.
But here is the disturbing thing...the little bits of nuggets we get from the ones who are hyping the film leaves me shaking my head. First it's funny, the funniest Thor ever, as if the first 2 were so intensely serious. Then it's a buddy comedy road trip in space. Then it's an homage to Big Trouble in Little China (soooo campy), and Thor is going to be a lovable loser. Then it's a gladiator match of the century. Now it's a rip off of Flash Gordon, complete with Queen-esque music. My gosh!!!! This movie sounds like it's going to be a mess, and these things are coming straight from those who are hyping the damn thing.
And I didn't like both trailers, except the awesome song (which was the first time I heard of the Led Zeppelin song, I must admit).
Don't forget it was originally supposed to be Marvels "Darkest" movie to date.