He's done it before, why should this time be any different.
Of course, Marvel can always say that those issues takes place before Thor #701....but I doubt it. Jane Foster will still be "Thor" after all is said and done in Thor #701. The Alex Ross cover artwork is awesome though. Makes me all the more disappointed with Marvel. They know what fans want to see, that's why they are teasing us with this...but they will still crap on all of that just to further their female version of Thor that nobody asked for.