the point is Stan didn't write the story he wasn't responsible for it, he was following the direction of another.
I can not remember the source but Stan was unhappy with the way Thor looked at the end. He felt Thor was as durable as Hulk and the wording reads that way. Hulks statement and Thor was not down and willing to continue the battle. I don't think the issue settles anything and is not even in the ball park of disrespect as The Battle Begins. I agree Marvel has really misused the character whatever the reason.