It was an indulgent experiment resulting in dismal failure. I believe Marvel Comics dipped their toes out of necessity against the well documented problem of a predominantly male, ageing and thus diminishing audience. The medium as a whole desperately wants new markets (and platforms) in a constantly evolving entertainment space.
However, when you look at Marvel Films and their quite staggeringly groundbreaking success across the board (for many, many years now) the failure of Marvel Comics is truly galling. Marvel Studios has managed to bring property after property to film, at the same time building a cohesive cross-company universe that’s hitherto unheard of. New markets have been established, properties updated (whilst remaining largely authentic), demographics expanded and international cultural boundaries broadened…..no, I’m not kidding. I genuinely think that in our lifetime, as comic-book readers we’ve become utterly accustomed to this and taken it for granted. Success has bred success.
The executives and investors and understand that this level of success, no matter how skilfully delivered is finite. We are already either at or past that point of saturation for superhero films imo. Not the end for sure, but the genre has been deeply mined and delivered plenty.
So, whilst enjoying and benefiting from this untrammelled golden period what has Marvel Comics done by comparison? Nearly driven their core IP into the ground, alienated masses of their core audience, exasperated retailers but in doing so pleased a highly vociferous minority at the expense of so, so much else. Alonso has gone and I don’t pretend to understand how MC works, but frankly it seems amazing that Qusada and Brevoort are still seated, not to mention half a dozen of the most misguided (perhaps arguably well intentioned) but undeniably idiotic writers. All those at MC who have overseen or even looked the other way, while…I’m not even sure what to call it anymore…the misandrist, ‘positive’ action
post-feminist moronic BS should hang their head in shame and walk the plank for their dismal oversight.