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Subj: I disagree as an absolute
Posted: Tue May 19, 2009 at 06:11:01 pm EDT (Viewed 403 times)
Reply Subj: Crossovers don't bump sales.
Posted: Tue May 19, 2009 at 03:38:56 pm EDT (Viewed 418 times)
Quote:Okay, I should probably nuance that title a bit... crossovers DO bump sales... but ONLY for the duration of the crossover. Same as variant covers - as soon as they stop, sales go back to the original trend.
I don't think you can say that as an absolute.
Crossovers and tie ins to events bring new readers into a series, even if for a limited time. It's up to that title to keep the readers there.
Anytime you can get a new reader to sample a title, you have a chance to keep them around. Besides the examples of crossovers or tieins, it can be the same for variant covers, anniversary issues, new creative teams, or hyped events. Look at the success Captain America has had when it killed Steve Rodgers. Many people bought the "Death of" issue, and some of them stuck around.
Of course, it is hard to keep them, but it's not impossible.