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Jay Phoenix

Subj: Re: This really ticks me off
Posted: Wed May 20, 2009 at 11:40:24 pm EDT (Viewed 398 times)
Reply Subj: Re: This really ticks me off
Posted: Wed May 20, 2009 at 07:08:11 am EDT (Viewed 462 times)

    So - what could/should have been done differently? Were Marvel to blame for not pimping/hyping this book as much as they do others, or protecting it so that low sales didn't kill it off?

We can all make theories on why we think the title failed, but it's all just a guess.

It doesn't necessarily make sense for Marvel to hype the lower selling titles. Let's say Marvel has $10,000 to promote one of their titles, and they know that for every $1K they spend on marketing it results in a 1 percent increase of sales. Should they use that money to promote Uncanny X-Men or Captain Britain? With Uncanny it would mean an increase of 10% or 7K readers. For CB it would mean an increase of 10% or 1700 readers. It's the same reason why you see more ads for Coca Cola instead of Coca Cola with Lemon.

How long does Marvel support a series that doesn't sell? CB was selling 17K, which is really low for Marvel ongoing. Did the book have some kind of target demographic that Marvel wanted? Marvel could have kept the series around at a cost until issue 24, but did Marvel have any reason to believe that sales would increase dramatically at that point?

It's sad when we look a title that we love, but we have to be realistic here.

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