Dave Galanter
December 1st 1969 - December 12th 2020
He was loved.

Amazing Spider-Man Message Board >> View Post
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Post By
CrazySugarFreakBoy!

Subj: NuSpidey sales charts: Sales up slightly, ranks down heavily
Posted: Wed May 20, 2009 at 09:13:05 pm EDT (Viewed 36 times)


ICv2 has posted its sales figures for April, so once again, I'll be using those to track the sales trends for the NuSpidey era to date, together with previously released monthly sales figures also drawn from ICv2:

Amazing Spider-Man sales: January 2008-April 2009


Month, Year, #Issue, #EstimateRankIssue-to-Issue %Month-to-Month %
January 2008 #1Amazing Spider-Man #546127,9582n/an/a
January 2008 #2Amazing Spider-Man #547101,2139-20.9%n/a
January 2008 #3Amazing Spider-Man #54897,95910-3.2%n/a
February 2008 #1Amazing Spider-Man #549101,1123+3.2%-21.0%
February 2008 #2Amazing Spider-Man #55090,8749-10.1%-10.2%
February 2008 #3Amazing Spider-Man #55188,08413-3.1%-10.1%
March 2008 #1Amazing Spider-Man #55289,8354+2.0%-11.2%
March 2008 #2Amazing Spider-Man #55382,6488-8.0%-9.1%
March 2008 #3Amazing Spider-Man #55481,07214-1.9%-8.0%
April 2008 #1Amazing Spider-Man #55586,9028+7.2%-3.3%
April 2008 #2Amazing Spider-Man #55678,45814-9.7%-5.1%
April 2008 #3Amazing Spider-Man #55777,05716-1.8%-5.0%
May 2008 #1Amazing Spider-Man #55876,96620-0.1%-11.4%
May 2008 #2Amazing Spider-Man #55974,20621-3.6%-5.4%
May 2008 #3Amazing Spider-Man #56074,01223-0.3%-4.0%
June 2008 #1Amazing Spider-Man #56172,37217-2.2%-6.0%
June 2008 #2Amazing Spider-Man #56271,40919-1.3%-3.8%
June 2008 #3Amazing Spider-Man #56370,79220-0.9%-4.4%
July 2008 #1Amazing Spider-Man #56468,88222-2.7%-4.8%
July 2008 #2Amazing Spider-Man #56569,18220+0.4%-3.1%
July 2008 #3Amazing Spider-Man #56668,91221-0.4%-2.7%
August 2008 #1Amazing Spider-Man #56768,13021-1.1%-1.1%
August 2008 #2Amazing Spider-Man #568105,3247+54.6%+52.2%
August 2008 #3Amazing Spider-Man #56986,43214-17.9%+25.4%
September 2008 #1Amazing Spider-Man #57089,51610+3.6%+31.4%
September 2008 #2Amazing Spider-Man #57180,17814-10.4%-24.9%
September 2008 #3Amazing Spider-Man #57280,22013+0.1%-7.2%
October 2008 #1Amazing Spider-Man #57382,5508+2.9%-7.8%
October 2008 #2Amazing Spider-Man #57469,06917-16.3%-13.9%
October 2008 #3Amazing Spider-Man #57568,91318-0.2%-14.1%
November 2008 #1Amazing Spider-Man #57668,95612+0.1%-16.5%
November 2008 #2Amazing Spider-Man #57776,6256+11.1%+10.9%
November 2008 #3Amazing Spider-Man #57866,56413-13.1%-3.4%
December 2008 #1Amazing Spider-Man #57969,78419+4.8%+1.2%
December 2008 #2Amazing Spider-Man #58062,97927-9.8%-17.8%
December 2008 #3Amazing Spider-Man #58168,90521+9.4%+3.5%
January 2009 #1Amazing Spider-Man #58259,93215-13.0%-14.1%
January 2009 #2Amazing Spider-Man #583521,8311+770.7%+728.6%
January 2009 #3Amazing Spider-Man #58463,75412-87.8%-7.5%
February 2009 #1Amazing Spider-Man #58560,28616-5.4%+0.6%
February 2009 #2Amazing Spider-Man #58659,52118-1.3%-88.6%
February 2009 #3Amazing Spider-Man #58760,11817+1.0%-5.7%
March 2009 #1Amazing Spider-Man #58861,33412+2.0%+1.7%
March 2009 #2Amazing Spider-Man #58958,83213-4.1%-1.2%
March 2009 #3n/an/an/an/an/a
April 2009 #1Amazing Spider-Man #59066,41517+12.9%+8.3%
April 2009 #2Amazing Spider-Man #59160,50824-8.9%+2.9%
April 2009 #3Amazing Spider-Man #59265,94019+8.9%n/a

This is an interesting month, not in the least because how you see it will depend largely upon which way your bias leans, regarding the current status quo of Spider-Man.

For the NuSpidey supporters, who no doubt see this month's increase in sales as a good sign, allow me to remind you that Amazing Spider-Man #590 and #592 both featured Wolverine variant covers, and Amazing Spider-Man #591 featured the final-page reveal of J. Jonah Jameson's new status quo as mayor of New York City. Allow me to further note that Jonah's new job, which represents a genuinely radical shift in the direction of his character, only managed to deliver a sales increase of 2.9 percent, or 1,676 issues, when compared to the lowest-selling issue of the month prior.

This is not a good sign for Marvel.

It's even less of a good sign that, according to ICv2, comic sales rebounded in April, while, by contrast, the sales ranks of Amazing Spider-Man declined. The reason I mention this is that, for months, the NuSpidey supporters have argued that the fact that this title has often managed to remain in the top 20 necessarily meant that it was doing no worse, relatively speaking, than many of the other titles released by Marvel (or by DC, for that matter) during those same months. This argument is demonstrably no longer valid, if indeed it ever was, because in April, as well as in several previous months listed on the chart above, the rising tides of sales have NOT lifted all boats equally.

As always, our watermarks:

Paul O'Brien's "magic number:" 63,463.
The lowest-selling issue of Amazing Spider-Man in April: 60,508.

And the John Byrne and Howard Mackie "reboot" years:

Amazing Spider-Man sales: August 1998-April 2001


Month, YearIssue, Original # (Reboot #)CreatorsEstimateRank
August 1998Amazing Spider-Man #440 (n/a)John Byrne, Rafael Kayanan64,50016
September 1998Amazing Spider-Man #441 (n/a)John Byrne, Rafael Kayanan69,10021
November 1998Amazing Spider-Man #442 (#1)John Byrne, Howard Mackie124,9004
December 1998Amazing Spider-Man #443 (#2)John Byrne, Howard Mackie102,5007
January 1999Amazing Spider-Man #444 (#3)John Byrne, Howard Mackie83,90011
February 1999Amazing Spider-Man #445 (#4)John Byrne, Howard Mackie78,80011
March 1999Amazing Spider-Man #446 (#5)John Byrne, Howard Mackie76,80012
April 1999Amazing Spider-Man #447 (#6)John Byrne, Howard Mackie74,50012
May 1999Amazing Spider-Man #448 (#7)John Byrne, Howard Mackie71,60015
June 1999Amazing Spider-Man #449 (#8)John Byrne, Howard Mackie70,00012
July 1999Amazing Spider-Man #450 (#9)John Byrne, Howard Mackie67,30013
August 1999Amazing Spider-Man #451 (#10)John Byrne, Howard Mackie64,10011
September 1999Amazing Spider-Man #452 (#11)John Byrne, Howard Mackie61,10012
October 1999Amazing Spider-Man #453 (#12)John Byrne, Howard Mackie62,00011
November 1999Amazing Spider-Man #454 (#13)John Byrne, Howard Mackie58,90013
December 1999Amazing Spider-Man #455 (#14)John Byrne, Howard Mackie61,90011
January 2000Amazing Spider-Man #456 (#15)John Byrne, Howard Mackie56,40013
February 2000Amazing Spider-Man #457 (#16)John Byrne, Howard Mackie53,20015
March 2000Amazing Spider-Man #458 (#17)John Byrne, Howard Mackie54,10014
April 2000Amazing Spider-Man #459 (#18)John Byrne, Howard Mackie53,20016
May 2000Amazing Spider-Man #460 (#19)Howard Mackie, Erik Larsen53,00012
June 2000Amazing Spider-Man #461 (#20)Howard Mackie, Erik Larsen53,50012
July 2000Amazing Spider-Man #462 (#21)Howard Mackie, Erik Larsen51,90014
August 2000Amazing Spider-Man #463 (#22)Howard Mackie, John Romita Jr.49,90013
September 2000Amazing Spider-Man #464 (#23)Howard Mackie, John Romita Jr.49,30018
October 2000Amazing Spider-Man #465 (#24)Howard Mackie, John Romita Jr.50,20014
November 2000Amazing Spider-Man #466 (#25) [foil-enhanced cover]Howard Mackie, John Romita Jr.45,40024
November 2000Amazing Spider-Man #466 (#25) [regular cover]Howard Mackie, John Romita Jr.14,900142
December 2000Amazing Spider-Man #467 (#26)Howard Mackie, John Romita Jr.49,50016
January 2001Amazing Spider-Man #468 (#27)Howard Mackie, John Romita Jr.49,20017
February 2001Amazing Spider-Man #469 (#28)Howard Mackie, John Romita Jr.48,60016
March 2001Amazing Spider-Man #470 (#29)Howard Mackie, Lee Weeks48,80016
April 2001Amazing Spider-Man #471 (#30)J. Michael Straczynski, John Romita Jr.77,3005

(Yes, I included J. Michael Straczynski's first issue of Amazing Spider-Man at the end of the chart, but only for the purposes of comparison.)

We're now 16 months into the NuSpidey status quo, at least in terms of recorded sales. In terms of their respective sales, the NuSpidey issues have finally diverged significantly from the Byrne-and-Mackie "reboot" issues, which they had only done previously for "New Ways to Die" and the Obama issue. The NuSpidey issues have also now diverged significantly from the Byrne-and-Mackie "reboot" issues in terms of their respective ranks, albeit not in a positive direction. As in several previous months, the NuSpidey issues' April ranks are significantly underperforming the Byrne-and-Mackie "reboot" issues. At 16 months in, the lowest "reboot" rank was 15, whereas the lowest NuSpidey rank has been 27, well after the onset of the economic downturn that the NuSpidey supporters have blamed for this title's sales downturn. In April, the title's lowest rank was 24. NuSpidey has frequently dropped out of the top 20 rank chart, while the "reboot" arguably never did (so long as you combine the regular and foil-enhanced cover sales of Amazing Spider-Man #466).

All that being said? We NuSpidey detractors should not be surprised to see the title's sales level out, or even uptick slightly, on a month-to-month basis, in these months leading up to Amazing Spider-Man #600, which is the biggest event of the NuSpidey era since "New Ways to Die." In the months leading up to "New Ways to Die," the closer the title came to the first issue of that event, the more that sales leveled out, until they finally increased just a hair beforehand, and Amazing Spider-Man #600 is unquestionably a much bigger event than "New Ways to Die." It's worth remembering, however, that as soon as "New Ways to Die" ended, sales not only returned immediately to their previous level, but actually began falling at an accelerated rate of speed. I've seen many readers online, who were initially positively inclined toward the NuSpidey status quo, describe "New Ways to Die" as their "jumping-off point," and unless Amazing Spider-Man #600 manages to pull a rabbit out of its hat, I'm fairly confident that it will be the same, only more so.

Footnote on how to read the charts: I've purposefully color-coded these two charts so that the official start of each respective status quo begins with red (the two Byrne issues listed before the official start of the "reboot" were basically his equivalent of "One More Day"), and each rainbow of colors always recycles after six months. So, if you want to compare respective months in, or else figure out at a glance how many months in any given issue is, just remember; every six months, the rainbow recycles back to red. \:\)


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