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Post By
Ragnarok

In Reply To
Jay23

Member Since: Sat May 17, 2008
Posts: 1,825
Subj: Yes because it failed to match expectations
Posted: Tue Sep 08, 2015 at 10:10:20 am EDT (Viewed 6 times)
Reply Subj: Disney Reportedly Considered AVENGERS: AGE OF ULTRON A "Failure"
Posted: Sat Sep 05, 2015 at 10:34:26 pm EDT (Viewed 383 times)

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Apparently, Disney weren't happy with its $1.4 billion haul. That's a lot of money, but not enough, and not what many expected after the success of the first instalment and the Phase 2 releases which preceded it. The site adds that, "as a result, at Disney, it has been dubbed a failure. Which enabled Kevin Feige to use it leverage to push out Isaac Perlmutter."

http://www.comicbookmovie.com/fansites/JoshWildingNewsAndReviews/news/?a=124743

http://www.cosmicbooknews.com/content/now-kevin-feige-blamed-avengers-2-failure


As a publicly traded company Disney's earnings are forecasted far in advance. Since the film fell short of those expectations, and they would have already been figured into the stock price by speculators, the $1.4 billion had a negative impact on shares of Disney and was a disappointment.