I'd be interested in hearing more of your thoughts on this. I haven't been reading the book because it hasn't featured a Spider-Man I recognized. Every time I picked it up and paged through it, he'd do something like, say, dating his friend's girl friend, which the Bronze Age Spider-Man would never have done. I also thought making him the head of a company was a step too far. Working as a chemist for Tony Stark would have been fine. So now of course the pendulum swings back and he's bankrupt. He doesn't have to be either rich or destitute. A normal guy doing a normal job would be fine and could last indefinitely.