Excerpt from an interview on Newsarama:
Nrama: The third book you're editing is Black Panther: The Man Without Fear. Like Heroes For Hire, that comic also had an extensive teaser campaign leading up to its announcement, except while Heroes For Hire showed off characters that were part of the comic, Black Panther threw a bunch of red herrings out there, like Gambit, Kraven, Nova and Falcon. It's going back a few months, but I'm still curious - what was the process behind choosing those characters as fake-out Men Without Fear? (If there was one other than wanting to see Francesco Francavilla's take on them, of course.)
Rosemann: The goal was to keep readers guessing by presenting a mix of options that would either have readers saying "Oh, yeah.I can see that happening" or saying "Huh? It can't be that.so maybe it is!" We also strategically tried to attract as many different eyeballs as possible by selecting characters from the Spider-Man, X-Men, Hero and Cosmic families. Plus, yeah, we really just wanted to see Francesco's take on all of these cool characters â€” and he nailed every shot!
Nrama: And given that Black Panther: Man Without Fear has taken over the old Daredevil numbering, how would you respond to skeptical fans who might think that means T'Challa is simply keeping the title warm for Matt Murdock's inevitable return?
Rosemann: Who says Matt is coming back to his old stomping grounds? Or that T'Challa is leaving if he does?
Nrama: Last question â€” Black Panther writer David Liss has written for Marvel before, but this is definitely his most prominent assignment yet. He's obviously an accomplished and acclaimed novelist, so how has his transition been in writing a monthly Marvel comic? What kinds of different insights does his background lend to the comic book world?
Rosemann: If you've ever read one of his novels (and if you haven't, you need to run out today and see why he's hailed as the master of the historical thriller), you know David is an expert on keeping you on the edge of your seat as his characters find themselves swept up in dangerous events far beyond their control. Now, with each issue he writes, David is showing a new audience his command of character, plot, humor, attention to detail and whip-smart swerves. T'Challa's feud with Vlad the Impaler is coming to a bloody and shocking conclusion â€” and just wait until you hear who's gunning for him next!
I just wish they would put Storm in the book. I'm tired of her and T'Challa not being together.
The problem is that when Marvel decides to drag out storyline after storyline, one arc can last 6 months. And if you have 2 arcs like that, there's an entire year gone by.
So if Storm doesn't show up in the 2nd arc, she and T'Challa would not have been seen together for an entire year our time, which is an extremely long time not to be seeing characters together.
I wish Marvel (and DC, if they do this, too) would stop "writing for trades" and stop dragging stories out. Why is it so hard to have a trade paperback that has several arcs in it, instead of just one?