Stan Lee helped created Marvel. Joe Q retconns it.




Morrison based on his JLA run.




Stern. He's from the school of writers that relied on story and character to sell a book, unlike Bendis who's more of a gimmick man.




Millar is the other gimmick-only man (along with Bendis) who may have interesting ideas but cannot put them into a well told story. Johns has the ideas AND the ability, but more importantly he respects the characters.




Peter David.




JMS.




Busiek.




Secret Wars - shaped a generation of readers. Secret Invasion - dissapointed a generation of readers.