Quote:I mean it was pretty clear marvel was running itself into the ground...
...and it still is. Fans are slow to change.
I predicted all this 2-3 years ago after my own experiences reading (and later abandoning) Fraction's Thor. I loved the character Thor and therefore even though I was buying a comic I didn't enjoy I simply kept on buying it. It took me 18 months or so to just say enough is enough and stop buying a comic I had been buying for 20+ years.
I knew that even though so many of the comics were terrible (for a variety of reasons, often some combination of identity politics and bad writing) that fans would be slow to give up on them (because they love the characters) and that's exactly what happened. Fans have been slowly but surely deserting Marvel.
The problem facing Marvel is to win the fans back and that will also take time and they have a lot of trust to rebuild.
So if the past 2-3 years have been the slow death of Marvel, the rebuilding process could equally take 2-3 years.
Quote:is that why I don't see the outrage over the cancellation of the so called comics of diversity?
1. The comics were cancelled because of low sales.
2. Sales were low because the comics were terrible (again for various reasons).
I recall back during the New 52 that DC cancelled OMAC after issue #8. I loved that book and I was a bit annoyed at the cancellation but I wasn't OUTRAGED; I didn't throw a tantrum about it. The sales simply weren't good enough so it was common sense to cancel it.
No company wants to be taking a loss on a book. That said, Marvel ARE still taking a loss on several books but those books serve several secondary purposes.
But I suspect the 'bloodbath' isn't quite over and we'll likely see another half dozen titles end and a lot of reshuffling of creators.
I remember being critical of Bendis' comics (mainly because they were so decompressed) but his various Avengers titles of 10-15 years ago were all really high sellers.
- New Avengers averaged 140,000 sales
- Mighty Avengers averaged 90,000
- Dark Avengers averaged 90,000
...all those BEFORE the Avengers movies came along.
All were consistently top 10 books.
Today's Avengers (in the post movie world) sells 32,000. I've seen a few issues and they have just been dreadful on multiple levels. Its like heroes have forgotten how to be heroes and writers have forgotten how to write good stories.