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I feel that the problem with the FF is that it is all about family. This does not sit well in today's society with many relationships fractured and people in multiple marriages etc. I am not saying that this in itself is wrong but I feel that the FF represent a stable unit, which is not an idea reflected by society, unlike the Avengers' and X-Men's fluid roster.
So in short it is the subject not the characters.
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I think it's an interesting theory, but I believe it is wrong.
Having a cohesive family doesn't sit well in today's society? That would suggest that today's society is anti-family, and I don't see evidence of that. I also don't see society viewing stability as a negative. Rather, I think people, in reality, desire relationship stability. Just like people want economic security - but I don't see people disliking Tony Stark for being wealthy. Or for staying with Pepper Potts.
Yes, The Incredibles was a huge hit and a sequel will be coming out soon. The Incredibles is all about family, so that defies the theory that family stability is perceived negatively.
Lastly, comics have never been a true reflection of reality. I certainly think Reed has it pretty good, being married to Sue and having two kids. I just wish the kids were more involved in the team. But I can't imagine anyone thinking "Ewww! They are are all like, in a stable family environment, and actually married and stuff!" Plus it's not not Reed and Sue were Ward and June Cleaver. They were quite dysfunctional at times - with Sue going through a period of infidelity due to Reed's failures as a husband. Things weren't always roses for the FF. And neither were they for The Incredibles. Does anyone really think that having Sue and Reed divorce and in multiple marriages/relationships would improve the appeal?