You forgot one more: Negative Zone stories. Although general cosmic storylines (Watchers, Overmind, Celestials, Terminus) could be another. And while the above might sound limiting, series often go off the rails when they try most to be different. Just look at all the complaints about Marvel now when they're trying to be different. How good the Fantastic Four are is about how well writers/artists tell the above stories. Stan and Jack of course paved the way here, but Byrne and Hickman hit most of the above, and they are the two best subsequent runs in my opinion.