This issue began to show some of the concerns I had when Zdarsky was announced as the writer. The three main plot points (scenes) I found cringe worthy have now added up to a clear impression that Zdarsky doesn't know these characters and has no intention of writing them with any sense of accuracy.
* Reed Richards is NOT a prankster. The point that this was done once is nullified by the point Zdarsky chose to insert that (a) Reed would supposedly re-apply the "F" to the medal whenever it was removed, and (b) he and Ben would supposedly chuckle at it time after time when they faced off against Dr. Doom over the years. This is the most egregious case of a writer not understanding these characters since Matt Fraction was on the Fantastic Four title.
* Johnny's flame now works as a cleaning agent against bacteria and plaque?!? Really? That's beyond ridiculous - and needs to be retconned away asap.
* Johnny's "power loss" - sigh....here we go again....clearly Zdarsky never bothered to checked on what the previous writer of the Fantastic Four title did otherwise he'd realize (or have the characters realize) that Johnny just had a power loss sub-plot during James Robinson's shortened run on the Fantastic Four.
Granted this is only one issue...but having issue #2 be just a drop in quality from the writing from issue #1 is a bad sign. Zdarsky seems to be trying to mold the FF into what I've seen over in the pages of the new Peter Parker Spectacular Spider-Man in terms of bad humor and bad science (even by comic book standards). If this continues, i doubt this title will last very long.
Note: I have nothing but positive things to say about the art - it's consistently great...too bad it seems to be wasted on sub-par writing.
One other point to add to my list of mis-characterizations Zdarsky made during that college flashback scene in issue #2.
I defy anyone to read Fantastic Four Annual #2 circa 1964 and reconcile the young Victor Von Doom as portrayed by Lee and Kirby with the character displayed in this issue.
Young or old, Doom does NOT suck up to people in order to gain trivial "rewards" like trophies or adulation. The behavior he's shown in the flashback rings completely false, which makes the solution to this dilemma obvious -- that whole flashback scene should be forgotten from any subsequent references to the past lives of Reed, Doom, or Ben for that matter.