The heroes, in the original WWH, did not job, they were outmatched by the Hulk's power in every way imaginable. He was angrier and stronger/powerful than ever before, and yet still managed to hold back his power throughout the entire event. That's why he smashed and pummeled his way through the heroes as if they were tissue paper.
Only Zom-Strange and a fully unleashed Sentry were able to fight him blow for blow, and even then (as mentioned and proven in Incredible Hulks #634) the Hulk was holding back.
Ghostrider was said able toi take him down, but decided that he would not intervene, Zom had power to take down Hulk, but strange did not, Starks nanoteches could have, but were somehow not working, Reed can create tech to stop galactus and yet not Hulk?
Pure jobber fest, as Sentry himself should have taken hulk down...