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Obviously, it is only a play on words and not his real name but it has the merit of being very easy to remember and he has used this alias since 1973 ...
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... and, besides, it was also the name of the Mandarin in the Iron Man Armored Adventures TV series.
Yeah, but it sounds like he might be Chinese. "Khan" makes us think of "Genghis Khan" which makes us think of China. Can't have that. We need to rebrand him as having no definite ethnicity at all.
No, I don't think so. There are real people who are named Gene Kahn without being Chinese.
http://wwd.com/business-news/retail/may-co-s-ceo-search-strong-vision-needed-to-mount-a-turnaround-587457/
https://www.youtube.com/watch?v=loe14akgbMQ
https://www.sustainablefoodnews.com/printstory.php?news_id=10456
https://www.flickr.com/photos/cascadianfarm/3720505709
https://www.linkedin.com/in/gene-kahn-3316261
Gene is a diminutive of Eugene.
Kahn is a German surname.
Even when it is spelled Khan, the name is wide spread around the world and not associated with one ethnicity in particular.
For example :
https://en.wikipedia.org/wiki/German_Khan
Here is the list of famous people named Khan
https://en.wikipedia.org/wiki/Khan_(surname)#Other_usage
Also, this Marvel villain is named Khan and he isn't associated with China
http://marvel.wikia.com/wiki/Khan_(Alien)_(Earth-616)
Besides, I think that Genghis Khan is the hero of the Turkish & Mongol peoples but not the Chinese Han. He is mostly remembered as the "Conqueror of the World" and not China in particular.
Some Manchu or Uyghur might appreciate Genghis Khan but not the Han.
