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> It is a common mistake, but not one that should be made in professional publications. Photoshop doesn't automatically change them for you. The letterer has to put a little work into it. It's a pain in the ass, sure. But, they call it work for a reason, folks!"
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> To play Devil's Advocate here (and I am sure that by now you have noticed that I too have used the ' symbol repeatedly) most people, when writing by hand or using a modern keyboard, make the same 'mistake'. This is further compounded by the fact that the actual apostrophe symbol does't appear as it is meant to (the numner 9 look rather than the slanty line look) on it.

Depending on the font you're using, often times you can strike the apostrophe key and get the 'foot mark' symbol anyway. Sort of depends on the level of knowledge of the font maker.

Always fun to read a 2.0 review anyway. Can't wait for a 1 or 0!