Justice League of America >> View Post
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Post By
Scott

In Reply To
fred

Subj: Re: Why is Captain Marvel in the JLA banner?
Posted: Sun Sep 09, 2007 at 09:01:15 am EDT
Reply Subj: Re: Why is Captain Marvel in the JLA banner?
Posted: Sun Sep 09, 2007 at 02:16:52 am EDT

Previous Post

> I thought it was strange to see him alongside classic JLA heroes.

1) I may be wrong but I don't think the picture used was originally a JLA picture.

B) Captain Marvel has been a member of both the JLA and JSA post-Crisis. Even if it isn't strictly a JLA pic it does include only JLA members.

> > I thought it was strange to see him alongside classic JLA heroes.

> 1) I may be wrong but I don't think the picture used was originally a JLA picture.

Correct. As Rip mentioned it is from a DC calendar from the 70s.

> B) Captain Marvel has been a member of both the JLA and JSA post-Crisis. Even if it isn't strictly a JLA pic it does include only JLA members.

True but Captain Marvel was never with the League when Wonder Woman wore the eagle-top costume and when Barry Allen was the Flash.

Back in the 70s DC didn't own Captain Marvel and his family of characters. DC licensed them from what remained of Fawcett. So in order to get more for their buck, DC put Captain Marvel on everything: lunchboxes, action figures, t-shirts, stamps, coloring books, posters, calendars, etc. This also helped with the "Shazam!" Saturday morning tv show. This all changed in the 80s. When DC began the process to buy the rights outright from Fawcett, DC didn't use Captain Marvel on products anymore. Now DC could say to Fawcett "see Captain Marvel doesn't sell and no one is interested in him" and Fawcett would concur and DC wouldn't have to pay a large sum of money to buy the rights. Roy Thomas told this story in an issue of ALTER EGO where DC was able to buy the Marvel Family "for a song", meaning next to nothing.

Scott
"The art in comics is generally better than ever, the writing is often clever and glib, but in spite of that, far too many comics are utterly unreadable. Even hardcore fans find many comics daunting to follow! The craft of comics storytelling is all but lost. A who's who of industry big shots have privately agreed with me when we've discussed exactly this subject, but it's a tough problem to fix, given the often huge egos of the creators, general creative anarchy and lack of trained editorial people." Jim Shooter


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