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Subj: Re: Prediction: Justice League will not be the success the CW wants it to be
Posted: Fri Nov 17, 2017 at 08:41:43 pm EST (Viewed 875 times)
Reply Subj: Prediction: Justice League will not be the success the CW wants it to be
Posted: Fri Nov 17, 2017 at 12:32:23 pm EST (Viewed 936 times)
According to CBR, in order for the movie to break even is $600 million when everything is factored in. Production budget ($250 million, plus $25 million in reshoots, then there's the millions spent on promotion costs).
CBR is way underestimating marketing costs. These days the biggest blockbusters easily spend $100 million or more in promoting the movie. So Justice League will at a minimum have to make $700 million to break even ($250m budget + $100m marketing = $350m x 2 since theaters get roughly half the share).
THE POWER OF EMPATHY IN THE MCU: https://www.youtube.com/watch?v=zy1zKcddbNk