Justice League of America >> View Post
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Post By
bd2999

Member Since: Sat May 17, 2008
Posts: 14,937
In Reply To
zvelf

Member Since: Sat May 17, 2008
Posts: 9,145
Subj: Re: Prediction: Justice League will not be the success the CW wants it to be
Posted: Mon Nov 20, 2017 at 11:01:09 am EST (Viewed 160 times)
Reply Subj: Re: Prediction: Justice League will not be the success the CW wants it to be
Posted: Fri Nov 17, 2017 at 08:41:43 pm EST (Viewed 219 times)

Previous Post


    Quote:

    According to CBR, in order for the movie to break even is $600 million when everything is factored in. Production budget ($250 million, plus $25 million in reshoots, then there's the millions spent on promotion costs).


CBR is way underestimating marketing costs. These days the biggest blockbusters easily spend $100 million or more in promoting the movie. So Justice League will at a minimum have to make $700 million to break even ($250m budget + $100m marketing = $350m x 2 since theaters get roughly half the share).


Which seems right, given that I remember the Avengers needing to make something near a billion dollars, maybe a few hundred million lower, to cover costs and then turn into profit.

Big movies are high risk games when they do not work out.




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