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I firmly believe that the current readership is Marvel comics most valuable resource, and instead of alienating them with crack-pot ideas and big event after big events, they should try listening to them once in a while - because thats whats been missing for years. When was the last time you heard Marvel come out and admit they changed something because FANS demanded it?
Marvel doesn't have to change to meet customer demand. We keep buying the books, and then complain about them online. If we vote with our wallets, our voices will be heard.