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Subj: Depends on how you define 'diversity'
Posted: Tue Nov 21, 2017 at 05:56:12 am EST (Viewed 188 times)
Reply Subj: Well, it was nice to have a diverse Marvel for a few years...too bad that's going to change
Posted: Mon Nov 20, 2017 at 01:11:28 am EST (Viewed 273 times)
I think Marvels idea of what constitutes 'diversity' is suspect at best.
First of all, you don't introduce diversity to make a profit - you do it because it has moral importance.
There's no loyalty and very little morality in business - just the bottom line - and these guys are as prone to the chop as anyone else regardless of the moral importance of diversity.
Secondly, diversity isn't taking a minority character, giving him the name, costume, gimmick, and support cast of a successful mainstream character, and hoping that he can be dragged along on the coat-tails of his success. Thats literally the least diverse thing you can do.
No, diversity is about letting people stand on their own merits - not someone else's.
Calling a book about a young, female named 'Ironheart', 'Ironman' is an example of prioritising marketing and brand recognition - not diversity. We want to tell you how important this character is, but shes not important enough to use her own name, because the name of the white guy she replaced makes more money.
Killing of the original Nick Fury in order to try and achieve (by their own admission) greater corporate synergy by introducing a new, black Nick Fury is NOT diversity...
Finally, it doesn't matter how diverse the Marvel Universe is if its not an interesting place, and many of these new characters quite simply aren't anywhere near as interesting as the ones they replaced.
They have been promoted almost entirely on their census traits of being young, female, black, latino, or gay, rather than because they are exciting and interesting. No one has ever been interested in a hero primarily because of what boxes they tick on a national census. Never has a title sold primarily because of the colour of the main characters skin, or their gender.
Marvels attitude to creative talent is the same. Theyre quick to court the mainstream media and let them know that theyve got a female, gay, or ethnic minority young-adult fiction writer on one of their comics, but dont seem to care if they are familiar with the comics medium, or can write pre-existing characters they have no prior knowledge of.
Just like with the characters, it is not enough that the creators are 'diverse', they must also be talented and experienced.
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