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Quote: Well when Carol's popularity begins to drop they will need to do something. Carol vs Shazam with Shazam possibly moving to the MU for good would be interesting. If nothing else they can make it a huge sales gimmick to artificially boost sales for a bit.
Quote: Given that Marvel already has characters that are Superman analog's or "inspirations" they might as well get the biggest one of them all
Quote: Also marvel could use a character with a more positive or sunny disposition
It wasn't very long ago that DC fans were trashing Marvel characters for being to jokey and lighthearted.
Anyway, I'm pretty much with The Black Guardian. Billy Batson's icon faded because DC took action and worked to make him less relevant. DC has no right to complain that their actions were successful.
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Well my point wasn't so much that DC sabotaged the character so much as coming up with a possible way to test a resolution to the trademark issue between the companies over the character and a possible permanent migration of the character to marvel.
Marvel has tried to replace Mar-Vell many times, Carol is perhaps the best success, but that is debatable
So why not seek out the original character and work out a deal?