MR. PERFECT Curt Hennig (RIP) hands down for me. The greatest intercontinental champion of all time! My reasons are thus:
-Unparalleled wrestling skills; just a great athlete. You should youtube his three matches against Hitman because they are phenomenal.
-Great Performer. Mr. P could really sell it! Arrogance, pain, pride, humor, talking the talk on the mic. . .he had it all. And he never missed hitting his gum when he spit it out of his mouth. Also, pretty handy with a towel. Absolutely Perfect.
-Best theme music ever. Epic!
-Best short TV spots. All those bits with him outdoing famous athletes at their own sport were hilarious and classic!
-Even though he was technically a heel, you still liked the guy because of his humor, confidence, and good sportsmanship when he'd shake a guys a hand after a fantastic match.
For me it was Ricky Steamboat. Then Vince gave him that stupid "The Dragon" gimmick, complete with dragon costume and lizard.
I was also a huge fan of George "The Animal" Steele, so he runs a close second. I loved it when he would tear into the turnbuckle cushion with his teeth.