My silly brain remembered "What The--?!" as a 70s comic. But nope. Wikipedia set me straight.
I bought many of them off the spinner rack in the '80s and '90s. I suppose it was to me as Mad Magazine is to others. Extremely punny book that parodies the super-heroes of Marvel, DC and others. Actually it was my introduction to Magnus, Robot Fighter and Lone Wolf & Cub so it was interesting when they took on the indies. Wait, they did Magnus back in "Not Brand Echh" which was the spiritual precursor to "What The--?!"
I remember an issue that was basically looking at Daredevil if he had been imagined by McFarlane, Liefeld and other Image creators. Too bad "What The--?!" never actually took on any Image books themselves.
The only artist I really knew at time was Byrne and I liked the stuff he did that parodied his own work like Superbman vs. Fantastical Four.