|Eighties and Nineties Message Board >> View Post|
Subj: Re: NETFLIX Documentary series: THE TOYS THAT MADE US
Posted: Tue Jan 02, 2018 at 03:46:43 pm EST (Viewed 259 times)
Reply Subj: Re: NETFLIX Documentary series: THE TOYS THAT MADE US
Posted: Tue Jan 02, 2018 at 02:37:34 pm EST (Viewed 240 times)
Quote:They didn't talk about the commonly held belief that Marvel contracted Hasbro for a SHIELD vs Hydra line of figures and when they pulled the license, Hasbro replaced SHIELD with GI Joe and Hydra with Cobra.
Quote:Wow! I never heard that. How cool would a SHIELD versus Hydra line have been? Nick Fury! I loved that guy. I would definitely have bought toy versions of him. Even in my 20s!
Prior to G.I. Joe's relaunch in 1982, Larry Hama was developing an idea for a new comic book called Fury Force, which he was hoping would be an ongoing series for Marvel Comics. The original premise had the son of S.H.I.E.L.D. director Nick Fury assembling a team of elite commandos to battle neo-Nazi terrorists HYDRA. Shooter approached Hama about the Joe project due to Hama's military background, and the Fury concept was adapted for the project. Shooter suggested to Hasbro that "G.I. Joe" should be the team name and that they should fight terrorists, while Archie Goodwin invented Cobra and the Cobra Commander; everything else was created by Hama. Hasbro was initially uncertain about making villain toys, believing this wouldn't sell. Marvel would also suggest the inclusion of female Joes in the toyline, and to include them with the vehicles (as Hasbro again worried they wouldn't sell on their own).
So I guess they didn't plan a line and pull the license, they simply had an idea that never took off and it coincided with Hasbro wanting to reinvent the Joe brand.