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Wow! That’s the worst example of customer gouging I’ve heard of in the comic industry. I don’t like all the variant covers either but at least you can still get the whole story without chasing variants. But what you just described was awful.
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Variant covers wouldn't bother me so much but since I didn't scan Previews or Wizard religiously I didn't always know when variants were coming, and didn't have my clerk pull the one I wanted. If I had a pull list going, the clerk would make the choice for me or I could substitute with a copy off the rack but generally, the choice I would have made was not what I ended up with.