> Well, that's not really the point i am making here. Whether it is true or not is of no moment. What strikes me as Peter being full of himself is, he actually THINKS that Bugle sales will pick up just because he is in it.

But it's the truth. The newscast in the beginning and JJJ both basically say as much, as does the newstand guy that sells Peter the paper. What has happened here isn't Peter thinking that the Bugle only sells because of him, it's him realizing that truth due to the very loud and public way it's been put out there and revealed to the general public.