> > Whether or not it's the truth is irrelevant. Peter deciding not to change to Spidey just out of a desire to spite JJJ? On which planet is that not wildly out of character for Peter?
>
> That's not really what we're talking about here. That concerns Peter's reasons to not turn into Spidey to stop the mugger (which, I agree were rather odd coming from him). What we're talking about is Peter believing that sales of the Bugle go up or down in direct proportion to their coverage of his activities as Spidey. What I am saying is that it's the truth, and what has happened is that Peter has realized that truth.

My point is, Peter shouldn't even stop and consider whether JJJ will make money. Priorities.