I just found the frase "Hold it, Boys! Your Friendly Neighborhood Spider-Man wants to talk to you!" when he breaks up a small robbery in issue 15!
It is definitely much better when he says it to the Green Goblin though in issue 17.
> Hmmm...okay. If you read through the first 10 issues of ASM and that phrase wasn't there, then it would've been issue #17. I could be wrong! Anyways...On page 12, panel 2, Spider-Man swings down for his entrance at the Spider-Man fan club bash and says "Greetings web-spinners! Here's your ol' friendly neighborhood Spider-Man!" Then the Green Goblin throws an electrically charged frog at him.
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> If there was a reference to that phrase between issues #11 and 17, please let it be known!