Dave Galanter
December 1st 1969 - December 12th 2020
He was loved.

Amazing Spider-Man Message Board >> View Post
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In Reply To
Smithville Thunderbolt

Posted: Thu Jun 04, 2009 at 09:03:05 am EDT (Viewed 125 times)
Posted: Wed Jun 03, 2009 at 11:04:58 pm EDT (Viewed 116 times)

    >but imagine the profit and sales they could have on a MONTHLY schedule for those two.

    Brevoort actually addressed this directly on his blog recently:

Yes, this particular article was how the discussion began on Byrnerobotics. The whole sales thing confuses me.

    "This is all territory I've cover numerous times in the past, but let's dance the dance one more time since you asked. The reason that the current run on THOR is one of your favorites right now is because of the work being done by JMS and Olivier and Marko. And for a variety of reasons, that work takes the time it takes. Now, editor Warren Simons has been running himself ragged producing other Thor-related specials and one-shots to fill the gaps, so that we haven't had a Thorless month in a good long while. But those books sell only a fraction of what the main THOR series does, and aren't received as warmly--and for exactly that same reason: they aren't being done by the guys whose work you readers as a whole are responding to. So, sure, it would be wonderful if we could suddenly have twelve issues of THOR by these guys every year, but it'd also be wonderful if I woke up this morning withthe power to fly (and only slightly less likely.) And just throwing bodies at the book is going to turn off as many if not more readers than the delays in shipping, and that doesn't help anyone except for those relatively few readers who just love THOR and don't care who's working on it. And in terms of the revenue, a THOR book that comes out 6 times a year and sells let's say 100,000 copies for the sake of argument is more profitable than a THOR book that comes out 12 times and sells 50,000 copies--it looks the same at first glance, but in the first example, you don't have as many printing or shipping costs, nor the A & E of producing the story and the artwork. And if you're filling the off-months with THOR projects that themselves sell 50,000 copies, you're actually ahead of the game for the year. I know this isn't remotely the answer you were hoping to hear, Arachkid, but this is the reality that we grapple with every single month in terms of achieving our sales goals. The short-term gain looks like it'd be substantial, but that isn't really the case anymore--and hasn't been since the days when it was the character that was selling the comics and the creators remained anonymous."

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